Illia Cherviakov
Building Cults in Web3
- Community Strategy
- Ambassador Programs
- AI Tooling
I build the communities crypto projects live on, and the tooling that runs them.
About
I didn't come into this with a plan or a title. I started as some guy farming airdrops, flipping NFTs, running an anon Telegram channel under a fake name, doing whatever paid back in the 2022 trenches. That's actually where I learned how crypto communities work, from the inside, as one of the farmers everyone likes to complain about.
So I just kept grinding. Turns out the stuff I picked up chasing bonuses and running a community off a burner account was exactly what real projects needed: someone who gets why people show up and why they leave. At some point I started doing it for teams instead of for my own wallet.
Now I run community and ambassador programs, and I build the tooling they run on myself: the bots, the admin panels, the leaderboards. Solo, with AI. I still care about the same thing I did back then, real people who actually want to be there, not a spreadsheet of wallets.
What I Do
Community Management
Discord and Telegram servers that stay active after the hype dies down. Setup, moderation, bots, and the culture that keeps people around.
Ambassador Programs
Ambassador and UGC programs that actually produce content and reach, not just role farmers. I've run one to 200+ active members and 18k+ posts.
Token Launch & Presale Marketing
Go-to-market for presales and token launches: the narrative, the campaign, and the community to back it before you go live.
Content & Narrative
Content strategy and copy that sounds like a person and fits how Web3 audiences actually talk, not press-release filler.
Growth Campaigns
Quests, collabs, and paid where it earns its place. Built around your metrics and tracked against them.
Fractional Marketing Lead
For small teams, I'm the whole marketing function: coordinating design, dev, and community so things actually ship.
Companies I've Worked With
SNDCT
Head of Community
- Run daily community across Discord, Telegram, and X
- Home of the Inner Circle cohort and Internpass
Cryptorsy
Senior Marketing Manager
- Community and growth marketing across a 50+ client Web3 agency
- Where I learned to tie a community to an actual funnel
Swisstronik
Community Manager
- 200+ ambassadors, 4 tiers, run for 6 seasons
- 18,000+ pieces of UGC, 500k+ views
- Built the task-verification system: a full day of review down to ~1 hour
NNN Community
Senior Marketing Manager
- Helped launch the token presale from scratch
- Grew and ran the core community
Brickken
Growth Marketer
- Ran a 1,000-piece NFT mint end to end
- Repositioned the ambassador community around an RWA narrative
Helium Wars
Senior Marketing Manager
- Launched a GameFi community from zero
- Ran marketing and ambassador activation through beta
Stobox
Marketing Specialist
- Content and campaigns for a security-token and RWA platform
- Grew social reach across product launches
Scenium Global
Growth Marketer
- Growth campaigns and content for launch pushes
- Built out community and social from early stage
MeedsDAO
Community Manager
- Ran day-to-day community and moderation
- Kept engagement steady across Discord and socials
BricklayerDAO
Community & Marketing Lead
- Led community and marketing
- Built and ran the contributor and ambassador program
What People Say
I had the pleasure of working with Illia on the NNN Community project, where he quickly became my go-to whenever something needed to be done precisely and on time. He doesn't know the phrase "it can't be done" – he finds solutions no matter how complex the request. Extremely reliable, with clear communication and strong attention to detail.
Lukáš Balga
CEO at NNN Community
Illia is an exceptionally talented professional who blends the best qualities of a community manager and marketer. What really stands out is his incredible speed in learning and mastering new information.
Ivan Voznoi
CMO at Landshare
Illia is a phenomenal marketeer and project manager. He really understands the web3 game and he's able to translate his knowledge in practical campaigns that deliver results.
Michael Graham
Web3 Growth Hacker
Illia is an outstanding Web3 marketing professional! He combines deep psychological insight with strong technical skills and played a vital role in several highly successful campaigns.
Alexandra Serebrennikova
Strategic & Product Marketing Lead
I had the pleasure of working with Illia, and I can confidently say he's one of the most reliable and effective product managers I've ever collaborated with. His communication skills are outstanding.
Ivan Tereshchenko
Web3 Marketing Specialist
Illia took the lead in guiding the ambassador program and managing the testnet. His strong organizational skills ensured everything ran smoothly. His dedication to crypto made him invaluable.
Aga Wasielewska
Web3 Community Management Lead
Big shoutout to Illia, who played a huge role in helping us get the NNN token presale off the ground. Super hardworking, endlessly creative, and always ready with smart ideas.
Tomas Porhajas
web3/DeFAI/ventures | NNN Community
Illia became our Community manager by spontaneously offering to repair our Discord server. His deep knowledge in web3 quickly led him to create several collaboration opportunities.
Patrice Lamarque
Product Leader | Fractional CPO
Latest Thoughts
Live from LinkedIn — posts on Web3 marketing, AI, and building in public.
From the Blog
Ready to Grow Your Web3 Project?
Need someone to run marketing, community, or growth for your Web3 project? Let's talk.
Strategic Growth
Campaigns built around your actual goals, not a template. I look at your numbers, find where growth is stuck, and fix that.
Proven Track Record
15+ Web3 projects: token presales, ambassador programs, full community builds. Real growth, not promises.
Fast Execution
I move quickly and I own the outcome. You get a marketer who ships, not one who sends a deck and waits.
Grab 30 minutes. Tell me where your project is and what's not working, and I'll tell you straight whether I can help and how.
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Questions
What does a Web3 marketing specialist actually do?
It depends on the project. For most, I own some mix of community (Discord and Telegram), content, and campaigns, plus coordinating the people who ship them. For smaller teams I'm basically the whole marketing function.
Do you freelance or join the team?
Both. I take fractional and contract roles, and I can bring in a small crew for bigger scopes. Whatever fits how you work.
What kind of projects do you take on?
Web3 and crypto: DeFi, gaming, RWA, infra, DePIN, AI. I've worked across most of it. If it needs community and growth and you're serious about results, we should talk.
How do you charge?
Monthly retainer for ongoing work, fixed scope for one-off launches. We'll figure out what makes sense on the call.
How fast can you start?
Usually within a week. Book a call and we'll scope it.
How do I hire you?
Book a 30-minute call below, or message me on LinkedIn or X. Tell me what you're building.